The last ten years have seen a remarkable increase in both the structure and the size of the sponsorship market. Growing confidence in the values of sponsoring activities and events, broadcasts and media, sports, leisure pursuits, individuals and teams, has seen a significant increase in market value and investment levels. However, recent developments have also given rise to a realistic appraisal of market values in football and rugby.

It has therefore become increasingly important for companies involved in sponsorship to evaluate the effectiveness of their activities, and to ensure that their efforts are optimised and targeted cost effectively.

MWM Sports Management Group provides a wide range of services that include sponsorship audits, research, evaluation and event management. We specialise in helping clients achieve the maximum return for sponsorship, by developing integrated merchandising and marketing communication programmes, to include:

  • Sales
  • Promotion
  • Sampling
  • Public Relations
  • Trade Marketing
  • Direct Mail
  • Corporate Hospitality
  • Staff Motivation